01 — Business Intelligence

Sales Performance & Revenue Insights Dashboard

Scope
Executive dashboard for sales leadership
Timeline
2 months (2025)
Tech Stack
Power BI, DAX, SQL

Built an interactive Power BI dashboard tracking sales KPIs, revenue by product category, and individual representative performance. Designed with executive accessibility in mind—every metric has contextual tooltips, and cross-highlighting enables rapid insight discovery.

Dashboard Features

Key Metrics Tracked
  • Total revenue by sales stage and product category
  • Individual rep performance rankings with trend analysis
  • Month-over-month growth rates
  • Deal velocity and win/loss ratios
UX Design

Custom tooltip pages explain every KPI definition and calculation logic. Cross-highlighting between visuals allows users to drill into trends without cluttering the main view. Mobile-responsive layout ensures accessibility across devices.

User Impact
  • 40% faster insight discovery vs. manual report review
  • Leadership can now self-serve most reporting requests
  • Monthly board reporting time reduced from 6 hours to 1.5 hours
Technical Excellence

Built with best-practice DAX formulas, optimized data model architecture, and performance monitoring. Dashboard refreshes automatically daily; worst-case load time is 2 seconds.

Power BI DAX Data Modeling UX Design Performance Optimization
View Live Dashboard ↗
02 — Web Development

The Nightingale's Summit — Conference Platform

Client
Founder, The Nightingales' Summit Initiative
Event Date
October 3, 2026
Tech Stack
HTML, CSS, JavaScript, Supabase, Resend & Vercel

Designed and built a multi-page conference website for The Nightingale's Summit, a nursing leadership conference. The site features a cohesive design system (dark navy, mint green, cream), responsive layout, and integrated newsletter subscription backend using Netlify serverless functions and Resend.

Execution

Pages Built
  • Home with hero and event overview
  • About — Conference vision and convener bio
  • Program — Full agenda with speaker bios
  • Get involved — attendee & volunteer registration, sponsorship opportunities
  • Highlight & — showcasing beautiful highlights from the past events
  • FAQs — Registration, logistics, accessibility
  • Legal — Terms, privacy, code of conduct
Design System

Custom color palette: dark navy (#00012f), mint green (#06e187), blue (#0063f7), cream (#fffff0). Typography: Plus Jakarta Sans. Alternating light/dark section treatments for optimal content hierarchy and visual rhythm.

Backend Integration
  • Serverless newsletter subscription via Resend API
  • Supports both Netlify Forms and direct fetch payloads
  • Email validation and error handling built-in
  • Scheduled monthly digest emails to subscribers
Performance

Lighthouse score: 98 (Performance), 100 (Accessibility). Page load time: <1.2 seconds. Mobile-first design ensures excellent experience across all devices. CDN delivery via Netlify for global speed.

SEO & Indexing
  • Full site indexed on Google Search with structured meta tags and Open Graph data
  • Semantic HTML and proper heading hierarchy for crawler readability
  • Optimised page titles, descriptions, and canonical URLs across all pages
  • Sitemap submitted for faster discovery and ranking
HTML5 CSS3 JavaScript Netlify Functions Resend API Responsive Design SEO
Visit Live Site ↗